People come by word of mouth. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . SH: Getting there. She had just begun her career when her baby started falling ill very frequently. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. Education matters. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. Facebook gives people the power to. After that we decided that we are going to do lawn on our own. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. So, you know, everything excites you.". It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 I know how to strike the balance between being their teacher and also their friend. But after becoming a mother my perception of life has changed. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. But 27 years cant all be smooth sailing. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. Retail is limitless and you have to keep adding something new. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. I had a lot of issues with the pregnancy. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. SH: This happens. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Women unnecessarily make themselves go through the guilt of not doing enough. Strength, talent, efficiency and usefulness matter. Sana Safinaz is part of SSFR (PVT.) There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. She would go round and round the roundabout to see it. [5][6] She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. So, if I was racist, the impact is massive. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. But we know we have to be resilient and go for it. She was in a relationship with the dancer and choreographer Melvin Louis. By the time her results came, she had gotten married and soon had a child. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. . Tomorrow is my daughters 7th birthday and the first day of a fashion week. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. We have always gone into things by telling each other that we could do it, and we made a success of it. This is how fashion creates jobs. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. The greatest challenge she faces is dealing with the issues of HR. You cant make this work alone; its not possible. They have become huge! I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. . Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, Iqraa has her mother to thank for making her the enterprising person she is today. By 1970s, it had become Pakistan's largest cotton trading company. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. @F. Shah I guess they design for the niche, not for general public. SH: And a very exciting one. If we are careless as an industry, the impact is huge. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. SM: We are too young; just two and half years into it. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. I have very problematic skin and taught myself to cover up. In fact, were looking forward to it! A whole campaign was organized around the 100th issue which became a huge social media success. To handle the business aspect, we are hiring professionals to push it forward. Sadaf makes it a point to make up for the lost time later when she wraps up her work. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. My husband is my backbone and lets me be the person that I am, she says. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Retail is a very tough business and it will take a long time to become solid. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Amin A. Hashwani. Theyve broken the glass ceiling, to say the least. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. It was crass. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. For Sehr, financial independence is crucial. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Elitist, and Impractical and expensive for the average woman. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. Suddenly, change came when Karma, HSY and Maria B. came on the scene. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. JavaScript seems to be disabled in your browser. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Sana has selected women that have aspired against the odds with hardwork and dedication. "Our first ever show was a disaster; I remember Safinaz cried after it. She is taking care of other peoples wellbeing and saving lives. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Join Facebook to connect with Sana Hashwani and others you may know. The onus is on us. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. What part of your business excites you the most? "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. We started with light evening wear and it snowballed; the vision came in the last 10 years. A: How organised is the fashion industry? We provide you with the latest breaking news and videos straight from the entertainment industry. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. She is someone who values the lessons life has to teach. But managing to complete her CA despite all the odds was Shaguftas miracle moment. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? Why are you asking a racist, I want to ask her?". They took the concept of designer lawn to another level. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. "The minute we dont have it we start to get bored. Despite all this it is an achievement among theie friends as no one else did. Mehrs mother is her best friend. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. We have entered the next level with prt and are investing in the product and the brand. You dont have to be glued to your kids the entire day. A: How does your interiors business fit in? While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Good for them. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". Hashwani took to Instagram to confirm that she had tested negative for the virus. Her salon is her second home and a safe zen place for her clients. A: What made you decide to go into retail? [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. Even now, patients are doubtful of a female surgeon till they get to know and trust her. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. She is what she is today because of her mother. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. She strongly believes that whatever happens, happens for a reason. It was that low moment in her life when she stumbled upon yoga and her life completely changed. The store will not work correctly in the case when cookies are disabled. "I flew into Karachi on Sunday from London. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Being a mother is hard work. That is quite an achievement in a male dominated corporate world. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. Welcome to ''Sana hashwani'' official Facebook Fan page. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. A: Then there is the issue of designers themselves copying prints. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Now its a new world, and hundreds of designs and motifs come off the internet. But along with their sense of evolution, its also their attitude that has dictated their success. That is the scary bit! Working for them has been one of the best decisions I ever made.. We are a tiny business, for me it felt super uber cool to have my name up there. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. The statement came a day after . There are always projects, opportunities. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Your children are your extension, something tangible that you leave behind in the world. A: Do you find retail a profitable business? Public asset : 397,260 USD. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. It is important for me to create the right balance between the carrot and the stick. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. These are incredible achievements, and as mentors to the industry we need to focus on them. The . It was especially important for her considering both her areas of work are very different from each other. Its very involving and you have to be on top of your game. It has a huge filter down effect. You will all grow. And be the first to get updates on discounts, contests, products & promotions! The day they published their 100th issue was a major miracle moment for her. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Correct me if I am wrong. Keep checking this space for updated trends, products and what's in store related information! ", Sana says, "I am just excited by the whole thing. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. It was her fault she was in this situation and it was time to make amends. The fine-line comes when the design is copyrighted or if you use the design of a living artist. It has become her family and where she draws her strength from. May be they will in future. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. "Were not arrogant," Safinaz echoes the thought. Sana Hashwani has recently returned from the United Kingdom. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. . Celebrity News Coronavirus Pakistan . This is how you achieve brand loyalty. "It does, but you have to rise above it," responds Safinaz. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. Such a time too, passes.. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Summary. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. According to her getting these two things sorted in your life makes it easy to manage everything. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. Worrying about what others are doing will never take you anywhere, Sehr proclaims. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Sana Khan with Melvin Louis. quite shameful designs that 99% people in the country cannot wear, and cannot afford. [7] Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Its pretty hard to stop.. My work brings about so many positive changes in me. A large family; 4 siblings, very hands on parents and a lot of love that goes around. Best is to accept, go with the flow and breathe. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. Mehrs children are her little miracles. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Sana has 1 job listed on their profile. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. Sometimes getting it all done is really hard. March on, Ladies! SM: Look at the number of Fashion Weeks taking place every year. She started working when she turned 19 and married her high school sweetheart 15 years ago. It was like climbing a mountain. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. We get into deep, long, and annoying conversations about post-colonial hang ups. Shes a super woman and my wonder woman.. "And thats actually the reason why things have taken off. I consider myself a work in progress. Sanas journey began as a student in New York. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Do they ever think anything is enough? "One of the recipes for success is failure as well," Sana is honest to admit. A: How did you start? To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. I wouldnt have been here, giving this interview, if it wasnt for them.. Failure has come many times. 1,815 likes. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. The statement was published at Sana Safinaz's official Instagram handle. However, luck was not on her side and she failed to find a job. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. She remembers how she and her partner could not even have imagined running a weekly magazine. Design schools are another phenomenon; they are very good resources to find designers. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. It was a slow and subtle evolution. Our lawn business has been going for the last six years and it is galloping now. We have just entered the prt field and it is a tremendous challenge. When youre younger, little things seem big. But the industry has won accolades and made fashion shine. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Do they also have a succession plan in place, I ask? [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. March 23, 2020 March 23, . You should just focus on yourself and your work. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. I have now decided that the answer to this problem is sleeping less! Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. And it didnt stop there. SM: We are excellent multi-taskers. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. SM: We only cater to our clients. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. When the mother works, it reflects in the mindset of her children.. We do interiors entirely on our own. Elite people with excellent financial resources making products for elite. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. For the best experience on our site, be sure to turn on Javascript in your browser. Thats rare in the cut throat industry she operates in. Sana Safinaz is part of SSFR (PVT.) She was much older and that allowed her to become calmer and wiser. What is important for her is to strive for progress and not perfection. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? View the profiles of people named Sana Hashwani. Its not about money, its about usefulness., Bina is all about self-care.

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