Introducing: The Ron Burgundy Podcast Season 5 I think its real. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. We do all kinds of advertising models with Malcolm and his team. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. See omnystudio.com/listener for privacy information. His last remarks drew laughter and claps from co-workers. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. A podcast from The Verge about big ideas and other problems. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. I also think theres a new thrust in influencer marketing. No credit card needed. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Our job was really simple. The only reason we have that number is because of broadcast radio marketing. You got it. I can talk about sexuality or about what trends I do or dont like. Both are completely okay and actually really perform well. We're the Film Fanatics. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Here is your reach extender. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. I want to wrap up with the Decoder question. The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki I think most podcasters are bad at marketing. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. The Ron Burgundy Podcast: Hard Questions - YouTube Weve earned this. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. LOTS of podcasts have ads okay? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Oh my God, do you have an Agile scrum podcast? Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. I do. Nothings perfect, but its pretty close to perfect. We will avoid, at almost every turn, simplicity. The Ron Burgundy Podcast - Google Podcasts The Man, The Movie, The Podcast! The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Its worked for them for 10, 15 years. Weve arrived. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. That's it. Yeah. The second thing we do is spend a lot of time focusing on every show that we have on our network. All I say to them is, This is no longer an experimental bucket of marketing. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. True Crime-The Ron Burgundy Podcast - music.amazon.com Conal Byrne is the CEO of iHeart Digital. Will Ferrell was like, Please, please stop running so many ads.. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Are you converting off the radio? Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Charts. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Associate Producers: Anna Hossnieh and Sophie Lichterman. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. It kind of never went away, but now were back to this again. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. How Will Ron Burgundy Fit Into The Modern World With His New Podcast? One is really good companion content to a lot of the shows theyre making for Netflix. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. The way to do that was to create two segments in our company. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' - YouTube Two really different examples. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. The Ron Burgundy Podcast - Podcast Addict Yes, of course we are. This thread is archived We all did it. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. That feels obvious to me. It thrives when it is a widely distributed medium. No. It often is. We had a good relationship with Roger Goodell and the league. Really, really terrible. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. The Ron Burgundy Podcast | iHeart Then, up and coming Tim Heidecker joins him. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey On the other side of the business, you own the distribution. Heres a funny anecdote. Its not that being inside Discovery was bad, it was just different. See omnystudio.com/listener for privacy information. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont see a reason. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Even Decoder is bad at marketing; this is as much marketing as weve ever done. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Its been cool. Theyre not in charge, right? We tell stories through human conversation, more than anything else. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Anchorman (film series) - Wikipedia StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. They want to do a really good job. How did the NFT thing go? It has brought in underrepresented creators like nothing else weve done. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Radio is a more ruthless industry than podcasts. I dont see it in podcasting, and maybe thats why Im not super concerned. You have an ad load that is light. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Carolina Barlow: Co-Host, Writer, and Producer. Theyll do it for usually one of two reasons. Thumbs up or thumbs down, library. This is very unique. So we launched a company together. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. This is the only room where you can say that and people perk up. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Then if they want to, we launch their podcast with iHeart Podcast Network. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. And that will lead to conversion for something else for you? Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. There was a YouTube announcement earlier today. I know you do. You should buy streaming. We ran a third-party research study two years ago with WARC. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. We also have an original content series we make with IBM called Smart Talks with IBM. Youve never bought downloads to run game ads? But yes, weve seen that convert. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . We may not have liked it, but there usually was a problem getting fixed. Join America's favorite . No, because podcasting is a decentralized medium insofar as its distribution is concerned. Theres no ulterior motive or different goal. I have not mastered this, by the way. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? WARNING: This episode was haunted by a ghost. Its also how we got here. Its happening. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi All I see is this constructiveness across these two segments. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Sure we are. Is there any tension there at all? See omnystudio.com/listener for privacy information. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. One of these cards literally says, What is your org chart? That is my whole brand. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Youre doing ad injection into the feed? Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. You mentioned that you had experimented with subscriptions. If any of you are buying bus ads, please let me know, because Im dying to know how it works. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. You have a mass-reach medium. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Eighty million a week is the more interesting stat to me. I struggle to see something broken with this. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) These are marketers who are usually really good at this stuff like really good. We're all in a glass case of emotion. There is always something new happening. Every single question is about org charts. The day before, I was with Publicis. Thanks to Ariel who did an amazing job. I think marketers in this moment are actually not turning down in advertising as much as youd expect. We tend to think we have to do things sequentially. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player Theres a sigh of relief from the YouTube people somewhere. Most of them are like, Facebook wont give us the time of day. Aren't. Real. Its just like life. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. A very special episode discussing the difficulties of bullying with a 10 year old girl.

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